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Ownership, Outcomes and Brilliance
The Only Staff Playbook That Works.
Sep 20
•
In the key of Ross.
July 2025
An Open Letter on the Value of What Is Real.
Over the past decade, we’ve witnessed a dramatic acceleration in the production of content.
Jul 21
•
In the key of Ross.
If Video Killed the Radio Star, AI Will Kill the Pop Star.
The great AI disruption in music hasn’t happened yet. But it's coming.
Jul 12
•
In the key of Ross.
June 2025
Not a Bubble, Just Too Early.
Why the Generative AI business model feels broken, but isn't.
Jun 25
•
In the key of Ross.
May 2025
Behind the Platform: Why Real B2B Network Effects Start With Infrastructure, Not Features.
A gentle rant on why your platform should act more like plumbing.
May 30
•
In the key of Ross.
1
Behind the Playlist: Why AI Can’t Curate Music (Even If It Sounds Like It Can)
Most people think AI can curate music. It can’t. It just predicts what’s average and average is invisible.
May 21
•
In the key of Ross.
1
The Commodity Trap: Why Your Venue Sounds Like Everyone Else’s
When everyone sounds the same, no one gets remembered.
May 13
•
In the key of Ross.
4
Coming soon
This is In the key of Ross.
May 12
•
In the key of Ross.
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